Do Not Buy While hungry

So, apparently your desk drawer full of gadgets. There are several MP3 player. PDA batteries have a long-in can not "recharge" again, there are some digital camera resolution 1 megapixel and 2 with complete accessories. There is a digital tape recorder that uses MiniDisc. There is a keyboard for a PDA that has long retirement. It's somehow all the more According to you, the average 60% of your pocket money every month to buy out new gadgets. When the projector is launched a new digital model, you buy it directly. Why not? You have a thousand reasons to invest. Among others, to bolster productivity. You need a projector for training, says you. In fact, you actually only training once in three months. It was also only for a few hours rest, projector is used to play DVD movies. Convince your self that you need the latest smartphone features push e-mail, when, in your inbox more plateau by junk e-mail. You apparently can not hold every time you see the lust of new products.

So have the latest, to have them directly. As a result, although named "gadget freak" by friends at the office, your savings in a bank is always empty.

Do not be ashamed. You are not alone. Previously, I also like that. And many other men like us. If we can not brake, it may even be out all earnings for the electronics, especially digital equipment. A new computer, new peripherals, new software new services like mobile TV and the traffic report. We always have a reason to enjoy them.

At parties or in the buffet restaurant, did you take so much food you are not able to eat out? Food so futile. The grandmother always used to remind us that food is to remove sin. Redundant. However, how again? You take the food at the time of being hungry. An interesting article in the Harvard Business Review have the September 2007 edition of the tip. "Do not shop when you're hungry," he said this is first advice to those who shop in supermarkets, but it actually applies universally. HBR article on this, for example, does not speak a matter of taking food in restaurants or shopping in the supermarket, or buy the gadget when roads in the major electronics sales. This article, titled "Rules to Acquire By" written and Bruce Nolop, essentially talking about the experience in the company acquires a company-perusaha to achieve strategic objectives. Still there are similarities between the acquisition of companies with the gadget shopping. So that both can be either impulsive.

His name has also been falling in love. The acquired company would look so promising. Similarly, the gadget installed in the window that appears so "cool." In 2004, Clerical Medical (www.clericalmedical. Co.uk) in the UK doing online surveys. The result is beyond a doubt. 62% of respondents say men lie about their pairing on impulsive shopping they do. And, what else they buy electronic equipment if not?

Control Taste

There are a few things that can be done to control the appetite of gadget. First, ask honest with yourself on whether the equipment is already owned really can not be used again? Tip the second schedule of your gadgets. New mobile phone models appear almost every week. If your list does not include anti-corruption investigation agency, certainly will not buy a new phone each time a new model launched.

You will be able to control the spending discipline that gadgets give time two years before with the new change, for example. Seller gadgets usually coax you to buy your accessories. Approach is the discounted price or special story about a very limited stock. Web sites and magazines such as PC Media you are reading this can help. Before a new gadget shopping, read the first reviews the various advantages and disadvantages of being a gadget that sent you. Who knows only beautiful on the outside. And do not forget, our excitement with the new gadgets are usually only two days a week until then, obsolete because you do not feel hungry again. Therefore, the correct word to them: "Do not shop when hungry."

Outline : ZATNI ARBI (observer of Information Technology)